Privacy Policy

Last Updated: 31st January 2025

Vibe Village Ltd (“Vibe Village”, “we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at www.vibevill.com (the “Site”), engage with our services, or otherwise interact with us. It also outlines your rights under applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018. Where relevant for individuals residing in the European Economic Area (“EEA”), this Policy also reflects our compliance with the EU General Data Protection Regulation (“EU GDPR”).

 

  1. Who We Are
  • Data Controller: Vibe Village is the controller of your personal data for the purposes of data protection laws in the United Kingdom.
  • Contact Information: 

If you have any questions about this Privacy Policy or our practices, please reach out to us using the above details.

 

  1. Personal Data We Collect

We may collect various categories of personal data depending on how you interact with our Site or services:

2.1. Information You Provide Directly

  • Contact Information: e.g., name, email address, telephone number, and postal address when you fill in contact forms, subscribe to our mailing list, or otherwise communicate with us.
  • Event or Service Requirements: Details related to events or projects (e.g., dates, venues, preferences, budgets) to enable us to tailor our offerings.
  • Payment Information: If you make a purchase or booking through the Site, you may be asked to provide payment details. Such details are collected and processed on our behalf by third-party payment processors (e.g., Stripe), though we may receive limited information to confirm the transaction.
  • Marketing Preferences: Your marketing and communication preferences, including consent to receive promotional materials.

2.2. Information Collected Automatically (Device Information)

When you visit or interact with the Site, we automatically collect technical data via cookies and similar technologies, such as:

  • IP address
  • Browser type and version
  • Time zone setting
  • Operating system and platform
  • Referring/exit pages
  • Date/time stamps

This data helps us operate our Site effectively, maintain security standards, and analyse usage trends.

2.3. Third-Party Sources

We may obtain personal data about you from third-party sources (e.g., analytics providers or marketing partners) to enhance or supplement the information we already hold. These sources include but are not limited to:

  • Promotix (for ticketing, event management, or marketing support)
  • Mailchimp (for email marketing and subscriber list management)

 

  1. How We Use Your Personal Data

We use your personal data to:

  1. Provide Services: Respond to enquiries, process bookings, and otherwise fulfil contractual obligations.
  2. Communicate with You: Send you service updates, respond to your messages, and provide customer support.
  3. Manage Payments: Facilitate secure payment processing through trusted payment providers (e.g., Stripe).
  4. Marketing: Send you marketing communications and updates about our events or services, consistent with your preferences and applicable law. This may include contacting individuals who have enquired about our offerings (e.g., prospective clients, artists), under our legitimate interest or “soft opt-in” approach.
  5. Improve Our Site: Analyse usage to enhance the Site’s functionality, layout, and performance.
  6. Compliance and Enforcement: Comply with legal requirements, protect our rights or the rights of others, and enforce our contractual or legal terms.

Legal Bases for Processing

Under the UK GDPR (and, where applicable, the EU GDPR), we rely on the following lawful bases:

  • Consent: Where you have given explicit consent (e.g., to receive our marketing emails).
  • Contract: Where processing is necessary for the performance of a contract or to take steps at your request prior to entering into a contract.
  • Legal Obligation: Where processing is necessary for compliance with a legal obligation under UK or EU law.
  • Legitimate Interests: Where processing is necessary for our legitimate interests (e.g., service improvement, responding to prospective artist enquiries, or fraud prevention), provided your fundamental rights and freedoms do not override those interests.

Soft Opt-In and Unsubscribing
Where applicable, if you have contacted us or previously purchased goods or services from us, we may send you information about similar offerings under the “soft opt-in” rule. You can opt out of receiving these communications at any time by clicking the “unsubscribe” link in any marketing email or contacting us directly at music@vibevill.com.

 

  1. Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance user experience, improve Site performance, and analyse overall usage. For more details on the specific cookies we use and how to manage them, please see our Cookie Policy or contact us directly.

Please note that refusing or deleting cookies may affect the functionality of our Site.

 

  1. Disclosure of Your Personal Data

We do not sell or rent your personal data to any third parties. However, we may share your data in the following circumstances:

  1. Service Providers: We engage trustworthy third-party service providers (e.g., Stripe, Promotix, Mailchimp) to process personal data on our behalf for specific purposes such as payment processing, ticketing, event management, marketing automation, or hosting. These providers are contractually bound to safeguard your data and use it only as instructed.
  2. Legal or Regulatory Requirements: We may disclose your data to comply with applicable laws, regulations, or legal processes (e.g., in response to a court order), or to protect the rights, property, or safety of Vibe Village, our users, or others.
  3. Business Transfers: In the event of a reorganisation, merger, acquisition, or sale of all or part of our assets, your personal data may be transferred to the acquiring entity.

 

  1. Third-Party Links

Our Site may occasionally link to websites or applications operated by third parties. These sites have their own privacy policies, and we do not accept responsibility or liability for their content or activities. We encourage you to review the privacy policies of any linked sites you visit.

 

  1. International Data Transfers

We do not currently transfer personal data outside the UK/EEA. Should this change, we will update this Privacy Policy and ensure that any such transfer is subject to appropriate safeguards, as required by applicable data protection laws.

 

  1. Data Retention

We do not currently have fixed retention periods for specific categories of data. Instead, we retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including to satisfy any contractual, legal, accounting, or reporting obligations. Once data is no longer needed, it is securely deleted or anonymised.

Where appropriate, we may keep records relating to bookings or transactions for up to six years to comply with legal requirements and handle any contractual or financial queries. If you would like us to delete your personal data earlier, please contact us at music@vibevill.com. We will review your request and comply where possible, subject to any legal obligations requiring us to retain certain data.

 

  1. Automated Decision-Making and Profiling

We do not engage in automated decision-making (including profiling) in a manner that produces legal or similarly significant effects for individuals. If our practices change, we will update this Privacy Policy accordingly.

 

  1. Your Rights

Depending on your location and the applicable data protection laws (UK GDPR or EU GDPR), you have certain rights regarding your personal data, including:

  1. Right of Access: Obtain confirmation of whether we process your personal data and receive a copy of the data we hold.
  2. Right of Rectification: Request that we correct inaccurate or incomplete personal data.
  3. Right of Erasure (“Right to be Forgotten”): Request the deletion of your personal data where there is no legitimate reason for us to continue processing it.
  4. Right to Restrict Processing: Ask us to suspend the processing of your personal data in certain circumstances.
  5. Right to Data Portability: Request to receive your personal data in a structured, commonly used, and machine-readable format and/or have it transmitted directly to another controller, where technically feasible.
  6. Right to Object: Object to the processing of your personal data based on our legitimate interests or for direct marketing purposes.
  7. Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at music@vibevill.com. We will respond in accordance with applicable data protection laws. If you have concerns about our data handling practices, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK or your local supervisory authority in the EEA. For more information, visit www.ico.org.uk.

 

  1. Security Measures

We take reasonable steps to protect personal data against unauthorised access, alteration, disclosure, or destruction. However, please be aware that no online transmission of data can be guaranteed entirely secure, and you provide data to us at your own risk.

 

  1. Do Not Track

Currently, our Site does not respond to “Do Not Track” signals. You can configure your browser to block cookies and similar tracking mechanisms; however, doing so may affect your ability to fully use all features on our Site.

 

  1. Children’s Data

Our services and Site are not intended for children under 13, and we do not knowingly collect personal data from children. If you believe that a child under 13 has provided personal data to us, please contact us immediately so that we can remove the information.

 

  1. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any modifications on this page and indicate the date of the latest revision. Where material changes occur, we will endeavour to notify you via email or a prominent notice on our Site.

 

  1. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data protection practices, please contact us using the details below:

We welcome your feedback and strive to promptly address any privacy-related issues you may have.

Our references to Global Icons reflect our team’s background and experience; bookings are for Vibe Village performers only.

Vibe Village © 2026